New coup for Uniform Shelf from Asia Pacific Superyachts New Zealand
Duthie Lidgard and his business partner Jeanette Tobin of Asia Pacific Superyachts New Zealand have created a clothing agency, Uniform Shelf, based on the core values of their award winning superyacht agency, Asia Pacific Superyachts NZ.
“The superyacht industry has particular and very exacting expectations. We see our background in this luxury market as being key to offering corporate buyers as well as the marine industry a standard of apparel and branding that is a cut above the rest.”
“We’re excited to have hit the ground running” says Duthie Lidgard, Uniform Shelf Managing Director. “It’s all about offering a 24/7 service. With a one on one account manager allocated to each client we can deliver sharp turnarounds that are to specification and on budget every time. Our service delivery is further enhanced by the availability of warehouse stock in New Zealand, Australia, Asia and the UK.”
Uniform Shelf, a boutique technical uniform supplier based in New Zealand, commenced trading this year with significant interest from the discerning superyacht market with the company recently announcing a coup in securing iconic kiwi brand Barkers to its portfolio, interest has quickly translated into uptake with orders in process for the crew of two luxury 100m + vessels in Europe.
New suppliers to the NZ Sailing Trust, Uniform Shelf set themselves apart from the market in their unique approach to product testing. “We review and trial each garment in New Zealand to ensure our clothing offered combines breathable comfort with protection from exposure to rain and wind for people who swim, crawl, climb, walk, run and of course, sail. Our core background in the marine industry ensures the protective quality of our garments comes first” says Lidgard.
A lifelong sailor, Lidgard is also a qualified boat builder who spent ten years working in the superyacht industry as a deckhand, engineer and Master 3000gt-certified captain. Coupled with a background in marine custom apparel sourcing and supply, Lidgard is well-versed in, and has a holistic understanding of, the needs of owner, captain, guest and crew.