As the multi-million-dollar boats cruised into Sentosa Cove for the 2015 Singapore Yacht Show, Tourism New Zealand and Auckland Tourism, Events and Economic Development (ATEED) seized the opportunity to showcase New Zealand’s scenery, coastline and shore-based luxury tourism offerings to their owners and the wider yachting community.
It was the first time Tourism New Zealand exhibited at the show, which has positioned itself as the Asia-Pacific’s leading superyacht and luxury lifestyle event.
Steven Dixon, Tourism New Zealand’s Regional Manager South and South East Asia, says the event was the ideal platform from which to implement Tourism New Zealand’s superyacht attraction strategy, developed last year in conjunction with ATEED, New Zealand Trade & Enterprise and New Zealand Marine.